Scaling Your Business with a Next Level Identity with Jason Moss

Unlock Growth Through Identity – Jason Moss

‍

Welcome back to The Daily Mastermind. George Wright III with your daily dose of inspiration, motivation, and education. I'm really excited to have Jason Moss with us today on the podcast. This is a gentleman that has really evolved from running and building and growing multiple businesses to actually becoming a coach and a mentor to business owners and entrepreneurs.

Let me give you a quick introduction. He's a multiple six-figure business coach, leads a community online of 20,000 coaches right now. He's been featured in Entrepreneur Magazine, Online Business Owner. He's had all kinds of featured articles, which we were just talking about the other day about being featured.

But he's got a really unique approach to business growth, which integrates your identity and strategies that you’ve got to use to grow your business. That’s why I wanted to bring him in because even though he coaches business coaches, he really has some principles of success that, having built businesses for over 20 years, are really unique for the audience. So Jason, welcome to the podcast.

Thanks so much, George. I’m glad to be here.

We got a chance to just get to know each other. And I’ll tell you, we share a lot of similar things. That’s one of the reasons why I wanted to have you on here. So give me a quick background because look, you made your first sale at 13 and you’ve been growing businesses ever since.

‍

The Importance of Identity in Business Growth

So I had asked you before what brought you into the coaching business, but give everybody a little bit of a backdrop as to who you are, what drives you, and what your skill or natural talent is. Then we can jump into some of these core principles.

Yeah, I’ve always had a passion for really two things. I’ve always been this internet computer nerd. So I love the online world. I made my first sale online when I was, I think, 13 years old. I built this software program that was really designed to help me play video games without putting the CDs in the computer. If anybody remembers that, it was like whenever you wanted to play a game, you’d have to find the CD.

So I built this program that basically made it so I could play my favorite video games without putting the CD in. That was the first product I ever sold online. But I’ve also had a really strong passion for communication, and so much of marketing, as I see it, is really just human connection. It’s relationships. It’s understanding people.

So really, my journey over the past 20 years has been merging those two things together and building platforms online—from that first product business when I was 13, selling software, to building a platform as a musician when I was in high school on MySpace, to helping grow a multi-seven-figure business as a director of sales, to the work I do today as a business coach.

So it’s been many different niches and many different roads, but I think the common thread through all of them has been this passion for connecting with people. Also, just using these amazing tools that we have today—this world of internet marketing and the amazing technology, the ways that we have to reach people—to connect with people all around the world and make an impact through the work I do.

Yeah, no, I tell you, you have a rare and unique background. When I say that, I mean a lot of people have various channels of knowledge, but having been in sales, marketing, running a business, starting a business, programming—all those things—you bring a great perspective, which is why I can see why you are now coaching and mentoring business owners.

One of the reasons I really wanted to have you here is I love the perspective you have on this idea that you’ve got to grow from the inside out. You talk about how to scale your business because everybody is looking at ways to brand, grow, and scale their business. I want you to talk to us about this. On one hand, I thought we could get into strategies and tactics, but I really felt the best value we could bring is to talk about how businesses can scale using the identity of that next level of income.

So tell me what you mean by that and help our listeners understand what it takes to do that.

Yeah, it’s a great question. It’s probably one of the things I’m most excited to talk about because it’s 90 percent of entrepreneurship as I understand it today. To be honest, most of this was born from frustration for me because I started my career as a business coach providing people primarily with strategic business support.

I would give people the marketing plans and help them dial in their social media strategy. I still do a lot of that today. But what would drive me nuts is I would give the same plan, the same roadmap, to two different coaches. One person would take that and triple their revenue in six months, and the other would stay exactly where they are. For years, I was like, “First, am I just a crappy coach? What is the thing?”

And then on a deeper level, I was like, "What does it actually take? If it's really about strategy—if strategy is really the missing piece—then why is it that most of us already have access to the strategies but still don't see the success we want?"

As I started exploring this, both in my own life as well as with the clients I was working with, I began to understand on a deeper level that we all have two sides. We've got the inner and the outer. The inner is identity—beliefs, mindsets, the inner world, how you see yourself and your business. The outer is the strategy, the business plan, the growth hacks, all the external pieces.

Most people, when they think about growing a business, spend 80 to 90 percent of their time—if not 100 percent—exclusively focused on the external. They’re asking, "How do I figure out the right marketing strategy? How do I put together the right content plan?" They wonder why it doesn’t work.

Yeah, and they want that thing. They want that strategy, that tactic, that silver bullet, whatever it is. But you’re right. They don’t realize it’s the inner game.

And we sell those strategies because they sell. People want to hear about them, so I talk about them. But the thing I started to see with the clients I worked with, as well as in my own life, is this:

Last year, for example, our business did around $500,000 in sales. I was at this level where I hit a plateau. I was really in this incremental shift and change kind of place. I was optimizing—asking, "How do I do a little more of what I’m doing now? How do I optimize this?" It was fine; it was an important part of business.

But I realized I had created a bottleneck because I was operating with the identity of a multi-six-figure coach. I was operating at that level. The ideas, the thinking, and the beliefs I had were all reflections of that identity. Even the strategies available to me from that mindset were reflections of that identity.

A lot of people don’t think about this. They say, "I want to grow my business to seven figures or multiple seven figures." But if you think of yourself as a six-figure coach or a multi-six-figure business owner, you won’t even be available to the strategy that will take you to the next level. You literally won’t see it. Your mind will filter it out.

Six months ago, I made the commitment. One day I was laying in bed, and I said, "You know what? It’s time." I was praying, saying, "God, I’m available. I’m open. I’m ready. I am ready to become the seven-figure coach. I don’t even know what that looks like, but I’m committing to the identity. I’m committing to becoming the kind of person who can hold the level of success that I want."

Over the last six months, everything has changed. This month alone, we’re walking out of a $100,000 launch. Everything has shifted.

Wow.

And what’s fascinating is that the strategy feels like it’s fallen into my lap. But it wasn’t intellectual. I didn’t think my way into it. The first thing I did was commit to who I needed to become in order to hold the business I wanted. Suddenly, ideas became available. Things I heard from mentors years ago suddenly clicked into place.

It all comes back, yeah.

Yes, it all came back. What I’ve realized is that growing a business is an inside-out process. My job as an entrepreneur is to focus primarily on expanding myself to become the person I need to be to create the business externally. It’s 80 percent internal and 20 percent external. The more I focus on the inside, the more the outside naturally aligns to match that inner state.

Yeah, it’s funny. It’s such a parallel path to what I’ve seen in my career. I tell people this a lot: success leaves clues. I’ve worked with and been around some of the biggest names in business, and it’s always the same. They’ve come to that realization about inner game. But it’s not until you build on those beliefs and work through the inner struggles that everything external becomes possible.

Exactly.

Yeah, and it’s not until you really deal with those limiting beliefs, practice visualization, and start doing the inner work that everything you need starts to align externally. Those strategies and tactics matter, don’t get me wrong. But the difference-maker is your internal thermometer, your blueprint. Without that, you’ll never reach the scalability you’re aiming for. It’s essential.

Absolutely.

So what do you think is the biggest obstacle that holds people back? We’ve come to this realization through our own experiences, but what keeps others from making this internal shift? What are the hurdles you see most often?

The biggest obstacle, without a doubt, is that as a culture and society, we’re so fixated on the external. We discount the internal. We talk about mindset, but when you really look at how most entrepreneurs spend their time and energy, they’re focused entirely on external strategies.

That fixation has conditioned us to believe the solution is always “out there.” It’s always about finding the next tactic, the next trend, the next big thing. People keep chasing that silver bullet.

Yeah, it’s the conditioning, the idea that “it’s just one more thing I need.”

Exactly. And here’s the problem: when you’ve been on that hamster wheel long enough, you start to realize it doesn’t work. You hit a ceiling. You start to feel like you’re recreating the same patterns in your business, your relationships, or your life.

And that’s when the deeper roadblocks appear—the fears, the limiting beliefs, the stories we tell ourselves. They’re all manifestations of fear: fear of success, fear of failure, fear of judgment, fear of rejection. All of it keeps us in this box we’ve created for ourselves.

Yeah, fear is huge.

It’s massive. People say they want to grow their business to $10 million a year, but then you start digging deeper, and there’s resistance. Maybe it’s fear of outgrowing their current relationships. Maybe it’s fear of being criticized by their family or peers. Whatever it is, there’s this subconscious push-pull energy that creates self-sabotage.

You nailed it. Most people don’t realize they’re validating their limiting beliefs by staying in that cycle. They’re saying, “See? It doesn’t work.” But it’s because their actions aren’t aligned with their words.

Exactly. Their words and their actions are out of sync because deep down, they don’t believe in their own success.

That’s right. And it’s not until they really address those beliefs, remove those fears, and start acting in alignment with their goals that they begin to see different results. They have to believe it’s possible for them before their actions will truly reflect that belief.

Absolutely. And the moment you align those actions with genuine belief, things shift. It’s like flipping a switch. The resistance fades, and you move forward with clarity and purpose.

‍

The Four Pillars of Business

I completely agree. Now, you also talk about four pillars that businesses should focus on to optimize and scale. Walk us through those four pillars and how they apply to entrepreneurs trying to get to the next level.

Sure thing. The four pillars I always emphasize are niche, offer, audience, and enrollment. These are foundational for any personal brand-driven or service-based business, especially for coaches or consultants. Let’s break them down:

I love that framework. And you’re right, most entrepreneurs know these areas but don’t go deep enough into them. They dabble instead of mastering them. What do you think holds them back from doing that?

Honestly, I think it’s a lack of clarity and focus. They think they know their niche, but they haven’t tested it deeply. They have an offer, but it’s not dialed into what their audience really needs. And without building genuine relationships with their audience, their enrollment process feels transactional instead of transformational.

That makes so much sense. Now, you also talk about achieving greater income with alignment and flow instead of grinding harder. Can you expand on that?

Of course. There’s this myth that to make more money, you need to work harder and longer hours. But in reality, it’s about operating from a place of flow. Flow happens when you’re aligned with your purpose and you’re doing work that feels natural and energizing.

One of my mentors, Scott Oldford, introduced me to the concept of three levels of consciousness in business: willful, intellectual, and intuitive.

That’s such a powerful framework. And it makes sense because as you grow, you can’t stay in hustle mode forever. You have to shift to systems and intuition.

Exactly. When you reach the intuitive level, you’re not just working harder—you’re working smarter and more in tune with what feels right. That’s when you truly find flow, and success feels effortless.

I love that. What would you say to someone who’s ready to make that shift but doesn’t know where to start?

Start by getting curious about your recurring patterns. Look for the areas where you’re hitting the same roadblocks over and over again. Those are clues. They’ll show you the limiting beliefs or fears that are holding you back.

Once you identify those patterns, start doing the inner work to address them. That might mean hiring a coach, doing mindset exercises, or even journaling to uncover what’s beneath the surface.

Great advice. So, if someone wants to connect with you or learn more about your coaching programs, where should they go?

You can reach me on Instagram at @jasonmoscoach, or visit my website at jasonmos.com. I love connecting with entrepreneurs, so feel free to DM me or check out the resources we have online.

Perfect. Thanks for sharing so much value today, Jason. I know our listeners will take a lot away from this conversation.

Thanks for having me, George. This was great.

All right, everyone. Make sure to share this episode with someone who could benefit from it. Remember, the key to building your best life starts with you—so start working from the inside out. I’ll see you next time on The Daily Mastermind. Have a great day.