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Episode 952 · Apr 11, 2024

3 Core Areas That Drive Real Execution in Your Business

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George Wright III, host of The Daily Mastermind, opens this episode with a challenge: stop letting good strategy die in the gap between intention and action. Drawing on Larry Bossidy and Ram Charan's bestselling book *Execution: The Discipline of Getting Things Done*, George breaks down the disciplines that separate leaders who get results from those who stay stuck in planning mode.

The episode starts with a Buddha quote that sets the tone for everything that follows: "We are what we think, all that we are arises from our thoughts." Your results in business begin in your mind, and execution is simply the discipline of directing those thoughts into action.

The Three-Part Framework for Execution

Bossidy and Charan argue that execution is not just about strategy. It is about having the right structure around people, goals, and accountability. George walks through each piece of that foundation.

Setting SMART Goals That Actually Work

The first pillar is setting clear goals. Not vague aspirations, but goals built on the SMART framework: Specific, Measurable, Achievable, Relevant, and Time-bound. George emphasizes that measurability is often where teams fall short.

"A lot of us set goals, but we don't make those goals measurable. They're just ambiguous."

Achievability matters just as much. When goals are out of reach, motivation collapses. And without a deadline, even the best intentions drift. Every goal in your business deserves all five elements.

Putting the Right People in the Right Roles

The second pillar is aligning people and resources. That starts with an honest assessment of everyone's strengths and weaknesses, especially in leadership and management roles. Once you know what each person brings, you can assign tasks that match their talents.

George uses a phrase that most leaders recognize: getting the right people in the right seats on the bus. It sounds simple, but high achievers frequently take on work that does not align with their strengths, and that misalignment quietly kills execution.

Holding People Accountable Without Letting Up

The third pillar is accountability, which George calls the piece most leaders fail to follow through on. Accountability is not about pressure; it is about clarity. Set expectations explicitly, communicate them in writing when possible, then follow up to confirm understanding.

"You've got to hold people accountable, but to do that, you've got to be really clear with that accountability."

This is the non-negotiable foundation. Strategy and alignment only produce results when accountability is built into the process.

Seven Leadership Behaviors That Make Execution Possible

With the framework in place, George pivots to leadership. Bossidy and Charan identify seven essential behaviors that leaders must develop to execute at a high level.

1. Know your people and your business. You cannot lead what you do not understand. 2. Insist on realism. Face the truth about your organization's weaknesses so you can solve them. 3. Set clear goals and priorities. Too many priorities is the same as none. Keep the focus tight. 4. Follow through. How you do anything is how you do everything. Your team watches whether your words match your actions. 5. Reward the doers. Recognition, acknowledgment, and rewards reinforce the behaviors you want to see repeated. 6. Expand capabilities. Invest in your people's growth. Expanding their skills expands what your organization can accomplish. 7. Know yourself. The highest-performing leaders, as John Maxwell and others emphasize, are the ones who understand their own strengths and compensate honestly for their weaknesses.

Action Steps

  • Audit your current goals against the SMART framework. Rewrite any that lack a clear measure or deadline.
  • Map your team's strengths and weaknesses, then compare each person's role to their actual talent.
  • Identify one area where accountability is weak on your team and put a clear expectation and follow-up process in place.
  • Choose one of the seven leadership behaviors to focus on this week and build a specific habit around it.
  • Reward someone on your team this week, not just with money, but with specific recognition that names what they did and why it mattered.

Execution is a discipline, not a personality trait. You can build it intentionally. If you apply even one of these principles consistently, you will start to see your organization move faster and with more confidence. It is never too late to start living the life you were meant to live.

READ THE FULL TRANSCRIPT

All right, welcome back to The Daily Mastermind, everyone. George Wright III with your daily dose of inspiration, motivation, and education. We've been super busy running around, and so today we are getting our episode uploaded a little late in the day. I apologize for that, but I'm excited to talk to you today about business. I've been down in Scottsdale, Arizona for quite a while. I'm actually back in Utah today. We're traveling a lot, but I want to make sure that you understand that the whole reason I put the Daily Mastermind together is to give you that daily sense of balance between mind, body, money, and business. We're trying to create the life that we want to create, the lifestyle that you deserve, the one that you were meant to live. And in order to do this, sometimes you get distracted and you don't have your focus on all the things that are most important. And I believe, other than family relationships, I believe that your mind and your body, your money and your business are things that are going to help you to create the lifestyle you want. So today we're going to talk about business, but I want to start you with the quote of the day. The quote of the day is from Buddha and it is, we are what we think and that we are all that, let me rephrase that. We are what we think, all that we are arises from our thoughts. We are what we think, all that we are arises from our thoughts. This is a core principle of the mastermind, right? We know that your thoughts create your life. So what is it you're focused on? Today, we're focused on business. And I've been thinking a lot about what to share with you today. And I've decided that I want to talk to you about execution and creating results. And the best way to do that, I feel, is to take some key learning lessons from the book, Execution, by Larry Bossidy and Ram Chiron. I really think that this is one of my go-tos in business, and it's one that can help you as well. And this book, Execution, The Discipline of Getting Things Done, it builds a really powerful framework for you to not only build a strategy for your business and maybe even your life, but also make sure that you're covering the bases that you need to have a powerful foundation. And so the authors, I want to hit on two things today. One is they give you a framework for execution. And then they talk about leadership. So let's first talk about the framework. There's a three-part framework if you truly want to execute in your organization. And the three-part framework starts with setting clear goals, and then it moves to aligning the people and the resources in the right place. And then it's holding people accountable for results. And that last part, I think a lot of people fail to do But you got to if you want to get more details on this you can go through the book But I just want to hit these three topics real quick with you because the most important thing when it comes to setting goals is this acronym I shared before called SMART S And it's an acronym you can use for setting goals because it's really the key to setting effective goals. And that is, and the S-M-A-R-T stands for specific, measurable, achievable, relevant, and time-bound. See, a lot of us set goals, but we don't make those goals measurable. They're just ambiguous. The other thing is they may not be achievable and there's nothing more demotivating to your team, to your business than to not have achievable goals. They also have to be very relevant. Sometimes we're setting goals in areas that do not relate to the most important thing in the business. And obviously the most important piece is that they've got to have a timeframe to them. So setting smart goals is a really important thing for you to do in a business. But the second part of the foundation of execution is aligning people and resources. See, the authors talk about the fact that alignment starts with understanding what each person's strengths and weaknesses are. So have you gone through your organization and have you you identified what the strengths, what the weaknesses are of each person, especially if they're in leadership or management roles. Once you're clear on that, then the goal is to assign the tasks and roles accordingly. A lot of times people, especially high achievers and go-getters, they take on roles and responsibilities that don't align with their talent. And it's important for you as a leader, if you want to execute, to have the right people in the right seats on the bus, so to speak. And so then when you do that, you can create accountability around these areas that will cause more things to get done. So besides setting smart goals and getting the right people in the right roles, then it boils down to that third part of this foundation, which is holding people accountable. And holding people accountable is really the thing I think a lot of people fail to do, but it's essential for execution. To hold people accountable, you've got to set really clear expectations. You've got to give regular feedback. I always talk about the fact that I always tell someone what I want them to do, and then I'll usually follow it up with something written, and then I'll follow up again to make sure that they understood and were on the same page. You've got to hold people accountable, but to do that, you've got to be really clear with that accountability. So those are the three parts that I think will help you in execution, Just rethink, have you set really good goals? Do you have the right people executing? And are you holding them accountable But now I want to pivot for just a minute over to leadership because leadership is probably the most important thing when it comes to executing in a business. And this is in your own life as well. And the book execution talks about seven essential behaviors of leaders, things that are important for you as a leader. So I want to run through those quickly in the last little bit of time we have here. And I want to challenge you to ask yourself if you're doing these things. And if not, what can you do better? The first essential business leadership behavior is to know the people and the business. See, understanding your people at business is critical to really executing. I think a lot of us try to execute. We don't understand the people or we understand the people and not the business that we're trying to get them to execute on. And so it's important to have the understanding of, if you're a leader, a good understanding of your people of business. The second thing is to insist on realism. Now, I know this can sound really counterintuitive because we're always trying stretching and we're painting our vision as leaders, but rather than avoiding the truth and not executing, a great leader embraces the truth so that they can find solutions and they can overcome weaknesses in the organization. So insisting on realism, I think, is a key leadership principle I agree with. The third behavior of leaders is setting clear goals and priorities. Now, your job as a leader in your organization is to make sure that there are clear goals and priorities set. And sometimes we overwhelm people with too many priorities and they can't execute. And sometimes we set unclear goals or aspirations we want people to do, and they don't understand where to go with that. So setting clear goals and priorities is a key. The fourth behavior of a leader, if you really truly want to execute in the leadership role, you've heard that phrase, the fortune is in the follow-up. Leadership requires you to follow through. Being someone that always follows through is very important for a leader because it means that people will believe what you say. I say it all the time. I say, how you do anything is how you do everything. But your actions will speak way louder than your words. And I've found that to be the case over the years. And if you want to be a leader, you need to have the people that work with you or follow you, trust you and trust your word and that you're going to follow through. This isn't just about following through with tasks. This is about following through with your leadership. So a couple more things here on the seven behaviors of a leader. The fifth behavior of a leader is the ability to reward the doers. Now, this is something at times in my life I've done extremely well at and other times I've lacked off. But I can tell you this, when you reward and recognize people that are executing, you are going to find that they will maintain that behavior Others will be recognizing that and they approach more execution But the ability to reward and it falls far more than just money, recognition, acknowledgement, those kinds of things are ways to reward the doers. But it's important that you reward behavior in order to continue to get that behavior. The sixth leadership behavior is expanding the capabilities of the organization and its people. This is something that's super important. It's important for people to feel like they're actually growing. So when we talk about investing in your people, we're talking about expanding their ability, expanding their talents, expanding their vision of what they can do. And that will expand the capabilities of your organization. And so it's super important that you do that. Okay. The seventh behavior that leaders need to have in order to execute is leaders know themselves and their capabilities. They know their own strengths and their own weaknesses. Accepting and acknowledging your weakness and working to improve those or to double down on your strengths, this is something that will help you to be a better leader and it will help you as well as your organization to execute more. You're much more influential and productive as a leader when you're aware of your own talents and you know where to compensate for your weaknesses. It's very important that the highest level leaders that I know, this is stuff that you'll hear from John Maxwell and many others, are leaders that know themselves very well. So that's my message for today. I wanted to talk to you about execution. And I think if you'll think about those three fundamental things that I talked about for building a foundation, and then you'll develop yourself as a leader, you'll find that execution will go hand in hand with that. So that's the topic I want you to take into your business today and throughout the next week. And I want you to do me a favor. Hit me up on the Daily Mastermind on Instagram, Facebook, or you can go to my bio page on my social media. It's jointheevolution.com. And I want you to message me and tell me what it is that your organization might be struggling with. What is it in business that you feel you might be falling short on that I can help you with? and I'd love to hear your successes. Tell me what's happening in your organization. What happens when you do reward and recognize the people? Have you seen that be a benefit to you? Give me some feedback. I want to be able to help you. That's the whole reason for the Daily Mastermind. And other than that, share the show. Do me a favor, do whatever you can to promote the show or share it with someone so that they get these same messages and we can grow the community. And that would mean the world to me and I would appreciate it very much. And I look forward to talking with you more tomorrow. Have an amazing day and we'll talk with you soon. .

About the host
George Wright III, host of The Daily Mastermind

George Wright III

George Wright III is an entrepreneur, investor, and the host of The Daily Mastermind. Over more than two decades he has founded and scaled several multimillion-dollar companies and built a renowned seminar business that put some of the world's biggest names and brands on stage. With 25+ years across marketing, sales, and executive leadership, he's made a career of turning bold ideas into results — and momentum into lasting growth.

Today his mission is singular: empower driven entrepreneurs everywhere to master their mindset, unlock their potential, and live their ultimate destiny. Through The Daily Mastermind, George shares the Prosperity Principles and strategies that help people create massive change — in their business and in their life.

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